Episode 3 of J’s Real Talk goes right into the subject of “capturing content vs. creating content”. This unscripted episode features both Ashley, his assistant, and Dalton, his marketing director. There is a ton to love about this episode! The episode opens up with Ashley voicing her struggles of being in charge of “capturing content”. She says that sharing an office with the busy Jason Farris will limit the creativity of the content that is supposed to be captured. Jason then goes into a few examples on why it is important to keep your message clear and consistent, all the while how you can add a little bit of creativity to the content. Capturing the content is better when it’s live, real, and raw, not when it is staged.
The episode then transitions into discussing the commitment that both Jason and Ashley made in the previous episode. Jason goes into the subject of being committed, and how the concept of “people will do more to avoid pain than they will do for reward” and how that can help you stay committed to your goal.