Two things people often forget when they’re posting to social media is the consistency and frequency of the post they’ve shared. Think about this for a moment: not everybody is on Instagram at all times of the day.
Your next client could be on Instagram Monday at noon; or, they could be on Instagram Tuesday at 7:00 AM; or, they could be on Facebook at 4:00 PM on a Friday. You don’t have the luxury of knowing when they’re getting on social media. And don’t assume for a second that they don’t follow other people, besides just you; they follow lots of people. In fact, they might even follow thousands of people. Most likely they do.
So look, if they hop onto social media Monday at noon, and you haven’t posted anything on Instagram since 10:00 AM, Sunday morning, the likelihood of them stumbling upon your post in the thirty seconds to two minutes they’ve spent scrolling through Instagram pictures is pretty unlikely. Nine hundred ninety-nine other people have probably posted photos, content, and videos since your most “recent” upload.
So two things to remember: Consistency: Post something every day; because you don’t get the luxury of knowing when your clients are actually online. And number two is frequency: Post multiple times during the day, if you can. Again, the concept is that your client may get on at noon and if you haven’t posted anything since, let’s say, 5:00 PM the evening before, they may never see your message. They most likely won’t get to see the great content that you captured and shared if you aren’t posting frequently. And of course, you want them to see it.
Think of this: Pepsi never says to themselves, “Hey, I think we have too many billboards out there.” Pepsi never does that! Pepsi wants all the billboards. They want to advertise themselves as much as possible. When you’re thirsty, Pepsi wants you to think of them. If you’re a real estate agent, and someone is looking to buy or sell, you want them to think of you.
You should understand by now that frequency and consistency are needed to create that — the whole concept of omnipresent. I love Grant Cardone’s big thing about omnipresent; be everywhere at all times. If someone says, “Gosh, I see your brand everywhere!” I happily reply, “Winning baby. Winning!” And I hope you can adopt that attitude too because you deserve to be seen, and you deserve to get the clients you want and need.